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Alabama Theatre - ONE The Show in North Myrtle Beach, SC

Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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$33.44 $31.44
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Featured at the Alabama Theatre located in the Barefoot Landing shopping complex, the top-rated ONE The Show offers family-friendly entertainment featuring everything from country, gospel, Broadway, pop and rock music, to side-splitting comedy routines. Guests can enjoy extravagant costumes, elaborate scenery, talented performers, state-of-the-art visual and sound effects, and more.

Good To Know

from Ashley, one of our North Myrtle Beach Travel Experts
  • Pre-show starts 15 minutes prior to show with a funny G-rated comedian.
  • At intermission, some of the performers are in the lobby to meet & greet.
  • To avoid a line at the restrooms, there are restrooms on the second floor that usually don’t have a wait.
  • The theater is located at Barefoot Landing, so come early and eat at one of the many restaurants on property.
  • Features family-friendly comedy and fast-paced, energetic performances.
  • Produced by Gaylord Entertainment, owner of the Grand Ole Opry.


from Alabama Theatre - ONE The Show

The Alabama Theatre celebrates its 24th year with its NEW Production of ONE The Show. Voted again the #1 Live Entertainment Theatre by Myrtle Beach visitors and locals, and nominated for Country Music Association Venue of the Year, the Alabama Theatre introduces ONE The Show. ONE combines extraordinary talent, iconic production numbers, sizzling visual elements and extravagant costuming with hit songs from many exciting musical genres. Critics are saying “There’s Simply Nothing Like It!”

Produced out of Nashville, ONE The Show has delivered another “mega hit” with this year’s new extravaganza. With over sixty percent of the show changing from last year, ONE The Show brings audiences an incredible entertainment experience featuring many new songs, new dance numbers, new lavish costumes and new cast members. The show features everything from Country, Gospel, Broadway, Pop and Rock to plenty to hilarious family comedy. Audience members will be thrilled as ONE The Show weaves a magical musical journey filled with song, dance, and laughter while delivering one of the most enjoyable nights of entertainment ever. That’s the power of ONE The Show.

As always, the charm of emcee and featured vocalist Greg Rowles will make audiences feel at home while crowd favorite Grant Turner, one of the funniest comedians in the country, returns as Ricky Mokel with new jokes and antics to entertain and delight all. Ricky will certainly have audiences leaving the theater with their sides splitting.

The Alabama Theatre’s featured holiday production, The South’s Grandest Christmas Show, plays six nights a week during November and December with select matinees. This Christmas production brings an incredible combination of talent and dazzling special effects for a spectacular musical experience sure to put you in the holiday spirit. The South’s Grandest Christmas Show truly has become a Myrtle Beach family tradition.

The Alabama Theatre’s 2017 Guest Artist Concert Series showcases top-selling artists like Josh Turner, Loretta Lynn, Martina McBride, Clint Black, The Temptations & Four Tops, and many more.

Please note: Show tickets cannot be canceled.

Reserve Myrtle Beach Customer Reviews

Cindy Farmer
Conway, SC
1 Review
Verified Traveler
"Love the show One at Alabama Theater"
August, 2016
We just moved here from Pa. We have stayed in Myrtle Beach for the last 6 years for vacation and always went to the show. I would recommend the show to who ever I New that was coming here to visit.
Tip: Very good show

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TripAdvisor Reviews
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Salt Lake, Utah
"Singing, Dancing, Comedy"
TripAdvisor user rating 4 out of 5
Reviewed July 19, 2017 NEW
We did enjoy this show Since this was my first time I don't have anything to compare it to. It was not the best show we saw in Myrtle Beach but we really felt we got our money's worth. The comedian is very conservative and I can understand why some people may not enjoy him. The singers and dancers were good and my elderly father really enjoyed their choice of musics and themes.
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Raleigh, North Carolina
"Oddly out of sync with a right-wing comedian tossed in"
TripAdvisor user rating 2 out of 5
Reviewed July 15, 2017 NEW
This show has received high reviews so we thought we would drop in. The selection of songs and dance seemed random, and somewhat out of date. The comedian was completely out of character with the show itself, mocking transgenders, mainstream media, Mexicans, etc. while praising, as best I could tell, the Confederate flag and mocking career politicians.... He came off as a Hater who would pop in and out throughout the entire show. The show itself included songs about God and Country superimposed with images of immigrants and descriptions of how welcoming our country is... Quite frankly it was all a little weird and the show itself (absent the comedian) was sort of like going to a high school musical. Not at all what I expected.
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North Carolina
"New Show but Showing It's Age"
TripAdvisor user rating 3 out of 5
Reviewed July 12, 2017 NEW
We go to this show at least once a year when the grandkid's come to visit. This year advertised major changes and there were quite a few: costumes, two new singers, some new songs and a new ending. But the show is showing its age as the major performers, some who have been there over 15 years, are showing their age. The comedian, Ricky is doing routines he did 10 years ago and when he delves into political humor his conservative slant takes over. He was merciless in his comments on Obama for 8 years and he still gets in his digs. If he can't find enough material with the new president, he is loosing his edge as a comedian. We found out after the show (on a Monday) that some of it was cut due to fireworks at Barefoot Landing. No indication of this when we bought our tickets. It is still a nice night of live entertainment.
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Anthony T
"Stick to the singing, dancing, and entertaining..."
TripAdvisor user rating 4 out of 5
Reviewed June 24, 2017 NEW
The singing, dancing, and entertaining was excellent! However, the "comedian" condones the flying of the Confederate flag; spews far-right agenda; mocks transgender people (among others) and then ironically at the end of the show the MC spends time telling everyone how Jesus loves them and loves everyone.
TripAdvisor user image
"Fantastic production"
TripAdvisor user rating 4 out of 5
Reviewed June 14, 2017
We two Northerners found this show outstanding. A few highlights: Greg Rowles, your host - a top notch singer and M.C. Really keeps things upbeat and moving. And the finale is a rousing celebration of the country and those who serve, past and present. All the singers are stellar, seriously. Those names just stood out. The musicians and dancers, all on their game. The comedian who opened and wove through the show, he uses the name Ricky Mokel. Great stuff. Real funny. My one critique: he mentions the flap over the confederate flag, and says basically it's just a symbol, that people have the right to be offended, but he (this character) implies it's not a symbol of present day evil. I wonder how Rodney feels about that. That's why I don't give 5 stars. But it really is a fabulous production. I highly recommend it.
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Alabama Theatre - ONE The Show is located at Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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Frequently Asked Questions about Alabama Theatre - ONE The Show

Is the Alabama Theatre accessible for wheelchairs and other mobility restrictions?
Yes. The Alabama Theatre provides specific parking spaces for those with mobility restrictions. These parking spaces are located on the South side of the theater with additional spaces available in the lot at the front entrance.

The Alabama Theatre also offers wheelchairs available for rent and transportation assistance from the parking lot to the theater seats can be arranged if given advanced notice.

Accessible restrooms are located in the main lobby of the Alabama Theatre. If gender neutral restrooms are required, please let the theater know when ordering tickets.

Wheelchair seating, sight-impaired seating, and amplified hearing devices are also available at the theater. Please provide advance notice when requesting these accessibility accommodations.

Is parking available at the theater?
Yes. The Alabama Theatre has plenty of parking for audience members.

How early should I arrive for the show?
A family-friendly comedian begins the pre-show approximately 15 minutes prior to the main event. If you would like to see the pre-show, please arrive 20-30 minutes prior to showtime.

Are meals served during the show?
No. However, the Alabama Theatre is located at Barefoot Landing. It is recommended that families arrive extra early and enjoy a meal at one of the many fine restaurants available at Barefoot Landing.

Who can I contact for more information?
Please contact customer service by calling 1-888-590-3029.