Alabama Theatre - ONE The Show in North Myrtle Beach, SC

Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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Featured at the Alabama Theatre located in the Barefoot Landing shopping complex, the top-rated ONE The Show offers family-friendly entertainment featuring everything from country, gospel, Broadway, pop and rock music, to side-splitting comedy routines. Guests can enjoy extravagant costumes, elaborate scenery, talented performers, state-of-the-art visual and sound effects, and more.

Good To Know

from Ashley, one of our North Myrtle Beach Travel Experts
  • Pre-show starts 15 minutes prior to show with a funny G-rated comedian.
  • At intermission, some of the performers are in the lobby to meet & greet.
  • To avoid a line at the restrooms, there are restrooms on the second floor that usually don’t have a wait.
  • The theater is located at Barefoot Landing, so come early and eat at one of the many restaurants on property.
  • Features family-friendly comedy and fast-paced, energetic performances.
  • Produced by Gaylord Entertainment, owner of the Grand Ole Opry.


from Alabama Theatre - ONE The Show
ONE The Show, voted #1 Live Theatre Attraction by both Myrtle Beach locals and visitors, delivers an incredible entertainment experience to audiences nightly. The Alabama Theatre's new production of ONE The New Show DELIVERS AGAIN! Recently voted the #1 Live Entertainment Theatre by Myrtle Beach visitors and locals, the Alabama Theatre introduces ONE The New Show - combining extraordinary talent, iconic production numbers, sizzling visual elements and extravagant costuming with hit songs from many exciting musical genres into a production critics are calling "A Mega Hit!"

What's in a Name? ONE The New Show - the name is simple yet reflects the new attitude of the show - bold, refreshing, uplifting and moving forward. The strength of ONE The New Show is the power of its music that carries the audience through the enchanting evening. No audience member will be touched in the same way as ONE weaves a magical musical journey filled with song, dance, and laughter. Rest assured that the night would be one of the most enjoyable nights of live entertainment you will ever experience - vigorous, uplifting and even spiritual. That's the Power of ONE.

Gaylord Entertainment, owner of the Grand Ole Pry and the producer of ONE The New Show, has delivered another blockbuster by daring to introduce so much new content to this year's new hit show. From the start, ONE's huge multimedia opening sets the stage for an unforgettable night of live entertainment. Audiences will experience so many thrilling new songs, dance numbers and lavish costumes that they will understand why the show's name had to be upgraded to ONE The New Show.

ONE brings audiences an incredible entertainment experience featuring everything from Country, Gospel, Broadway, Pop and Rock to plenty of hilarious family comedy. The talented entertainers, extravagant costumes, and extraordinary scenery will make you feel like you are in New York or Las Vegas - at a fraction of the price! As always, the charm of emcee and featured vocalist Greg Rowels will make audiences feel at home while crowd favorite Grant Turner, one of the funniest comedians in the country, returns as Ricky Model with new jokes and antics to entertain and delight everyone. As one theater patron said, "Three generations of my family laughed until we cried."

Show tickets cannot be canceled.

Reserve Myrtle Beach Customer Reviews

Cindy Farmer
Conway, SC
1 Review
Verified Traveler
"Love the show One at Alabama Theater"
August, 2016
We just moved here from Pa. We have stayed in Myrtle Beach for the last 6 years for vacation and always went to the show. I would recommend the show to who ever I New that was coming here to visit.
Tip: Very good show

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TripAdvisor Reviews
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Paul M
Newton, New Jersey
"Fun & Nostalgic!"
TripAdvisor user rating 4 out of 5
Reviewed May 18, 2017 NEW
So the wife wants to go see this show. I'm more of Led Zepplin rock & roll guy, but what the hell, I'll give it a try. Not all the music was my kind, but have to say, it was entertaining! Any seat in the place is good for acoustics, but if u wanna see their faces, spend a few bucks more and sit in the first 50 rows. Place was clean, ushers were helpful, and seats were comfortable - not bark a loungers, but decent. Most of the performers were really good, and acted like they were enjoying themselves. its worth the price of admission!
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New York City, New York
"Good singing and dancing"
TripAdvisor user rating 4 out of 5
Reviewed May 12, 2017 NEW
We received complementary tickets of One The Show in Alabama Theater, Myrtle Beach, after attending a timeshare presentation. Overall, we like the dancing and singing in the show (except the red-haired woman who couldn't reach higher notes when singing Beauty and the Beast). By observing the audience, this show is very popular among retirees. I don't see anyone in their 20s or 30s. Maybe retirees like the music. In the show, they sang (and danced) variety of music genres: country, bluegrass, rock, musical, ballad, including three Disney tunes from Lion King, Frozen, and Beauty and the Beast, one religious christian music and a national hymn presented like a government propaganda.
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Gilbertsville, Pennsylvania
"30th wedding Anniversary"
TripAdvisor user rating 5 out of 5
Reviewed April 19, 2017
Love the show One! If you're visiting myrtle beach this show is a must see! The cast is very talented, energetic and entertaining. Greg Rowles is the best mc ever and very talented. Grant Turner is totally hilarious! This show is great for couples and its a family show! Yes we would go back!
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Hagerstown, Maryland
"Top Notch Show!"
TripAdvisor user rating 5 out of 5
Reviewed April 11, 2017
This was an awesome family friendly show. Good Clean fun and nothing to embarrass you. Very professional. Broadway worthy! We totally enjoyed it and released lots of endorphins with the laughter!
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New London, North Carolina
"The One to See!"
TripAdvisor user rating 5 out of 5
Reviewed March 24, 2017
As a now Myrtle Beach native, I've been able to see shows at the legends, Timewarp at TCO, the Christmas show at TCO, a concert at the Palace theater and now the One show at the Alabama Theatre. Each show is different and plays to a different audience. The ONE show covers the full music spectrum from Country, to Rock, to Broadway, to classic songs by Frank Sinatra. For kids they have an awesome Lion King and Frozen set. The overall quality of the dancers, singers, and the band is better than the others as well. Timewarp would be the one to go to if you really like the 60's, 70's, and 80's with costume changes that match the era, but ONE would be the go to show for variety and quality. Better yet...go to each one!
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Alabama Theatre - ONE The Show is located at Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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Frequently Asked Questions about Alabama Theatre - ONE The Show

Is the Alabama Theatre accessible for wheelchairs and other mobility restrictions?
Yes. The Alabama Theatre provides specific parking spaces for those with mobility restrictions. These parking spaces are located on the South side of the theater with additional spaces available in the lot at the front entrance.

The Alabama Theatre also offers wheelchairs available for rent and transportation assistance from the parking lot to the theater seats can be arranged if given advanced notice.

Accessible restrooms are located in the main lobby of the Alabama Theatre. If gender neutral restrooms are required, please let the theater know when ordering tickets.

Wheelchair seating, sight-impaired seating, and amplified hearing devices are also available at the theater. Please provide advance notice when requesting these accessibility accommodations.

Is parking available at the theater?
Yes. The Alabama Theatre has plenty of parking for audience members.

How early should I arrive for the show?
A family-friendly comedian begins the pre-show approximately 15 minutes prior to the main event. If you would like to see the pre-show, please arrive 20-30 minutes prior to showtime.

Are meals served during the show?
No. However, the Alabama Theatre is located at Barefoot Landing. It is recommended that families arrive extra early and enjoy a meal at one of the many fine restaurants available at Barefoot Landing.

Who can I contact for more information?
Please contact customer service by calling 1-888-590-3029.