Alabama Theatre - ONE The Show in North Myrtle Beach, SC

Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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Featured at the Alabama Theatre located in the Barefoot Landing shopping complex, the top-rated ONE The Show offers family-friendly entertainment featuring everything from country, gospel, Broadway, pop and rock music, to side-splitting comedy routines. Guests can enjoy extravagant costumes, elaborate scenery, talented performers, state-of-the-art visual and sound effects, and more.

Good To Know

from Ashley, one of our North Myrtle Beach Travel Experts
  • Pre-show starts 15 minutes prior to show with a funny G-rated comedian.
  • At intermission, some of the performers are in the lobby to meet & greet.
  • To avoid a line at the restrooms, there are restrooms on the second floor that usually don’t have a wait.
  • The theater is located at Barefoot Landing, so come early and eat at one of the many restaurants on property.
  • Features family-friendly comedy and fast-paced, energetic performances.
  • Produced by Gaylord Entertainment, owner of the Grand Ole Opry.


from Alabama Theatre - ONE The Show

The Alabama Theatre celebrates its 25th year with its NEW Production of ONE The Show. Voted again the #1 Live Entertainment Theatre by Myrtle Beach visitors and locals, and nominated for Country Music Association Venue of the Year, the Alabama Theatre introduces ONE The Show. ONE combines extraordinary talent, iconic production numbers, sizzling visual elements and extravagant costuming with hit songs from many exciting musical genres. Critics are saying “There’s Simply Nothing Like It!”

Produced out of Nashville, ONE The Show has delivered another “mega hit” with this year’s new extravaganza. With over sixty percent of the show changing from last year, ONE The Show brings audiences an incredible entertainment experience featuring many new songs, new dance numbers, new lavish costumes and new cast members. The show features everything from Country, Gospel, Broadway, Pop and Rock to plenty of hilarious family comedy. Audience members will be thrilled as ONE The Show weaves a magical musical journey filled with song, dance, and laughter while delivering one of the most enjoyable nights of entertainment ever. That’s the power of ONE The Show.

As always, the charm of emcee and featured vocalist Greg Rowles will make audiences feel at home while crowd favorite Grant Turner, one of the funniest comedians in the country, returns as Ricky Mokel with new jokes and antics to entertain and delight all. Ricky will certainly have audiences leaving the theater with their sides splitting.

The Alabama Theatre’s featured holiday production, The South’s Grandest Christmas Show, plays six nights a week during November and December with select matinees. This Christmas production brings an incredible combination of talent and dazzling special effects for a spectacular musical experience sure to put you in the holiday spirit. The South’s Grandest Christmas Show truly has become a Myrtle Beach family tradition.

The Alabama Theatre’s Guest Artist Concert Series showcases top-selling artists like Josh Turner, Loretta Lynn, Martina McBride, Clint Black, The Temptations & Four Tops, and many more.

Please note: Show tickets cannot be canceled.

Reserve Myrtle Beach Customer Reviews

5 Reviews
Kay Rich
Cary, NC
1 Review
Verified Traveler
"Great Time"
May, 2018
During our trip to Myrtle Beach we show One The Show and as always it was fantastic. We enjoyed the MC, The Comedian and the dancers as well as the band and other singers. Thanks for a wonderful time
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Tip: Make your reservations ahead of time in order to get a good seat.

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loretta McManus
Wilmington, NC
1 Review
Verified Traveler
"The One ,The Best"
May, 2018
Always love The One Show.Great energy and talent throughout!! Love Ricky as well
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Jennifer Freese
Pikesville , MD
3 Reviews
Verified Traveler
"The One is the one"
April, 2018
My family loved the comedy, singing, and dancing. It was a terrific show
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Barry Silverstein
Conway, SC
1 Review
Verified Traveler
"One the show"
April, 2018
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Tip: Great show

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Cindy Farmer
Conway, SC
1 Review
Verified Traveler
"Love the show One at Alabama Theater"
August, 2016
We just moved here from Pa. We have stayed in Myrtle Beach for the last 6 years for vacation and always went to the show. I would recommend the show to who ever I New that was coming here to visit.
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Tip: Very good show

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TripAdvisor Reviews
TripAdvisor user image
"Loved It"
TripAdvisor user rating 5 out of 5
Reviewed August 12, 2018 NEW
This show is definitely worth going to see. We have been going here for years and this group knows how tho change up a show without altering all of the expectations to a great show. Every year they change it up but keep it focused on their audience I Loved the Lion King number. This show is definitely for all ages!! We went to the Time Warp show and I did not enjoy it at all. They should have kept Good Vibrations. This One Show Has a lot of variety that holds the people's interest. The comedian makes us laugh all the time. I also like that it is clean family fun. Nothing you have to fear with your kids being there. I was surprised the shows in all of the theaters were not as full as previous years. I would highly recommend this show if you are visiting the area. You will not be disappointed.
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TripAdvisor user image
Howard Beach, New York
"Excellent Show!!"
TripAdvisor user rating 5 out of 5
Reviewed August 11, 2018 NEW
Came with my family and it was nothing but a phenomenal show!! If you enjoy live music, singing and jokes this is a awesome show.
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TripAdvisor user image
"If you like to watch people getting degraded, then go."
TripAdvisor user rating 1 out of 5
Reviewed August 08, 2018 NEW
Went with family as it said it was a family orientated show. Yes, most of the show is and is worth seeing; however, the comic Ricky ruined it all. I'm not there to listen to him ridicule the "large" guy in the front row, other ethnic races, political agenda, or sexual orientation. If the show was for him then be it, but it was not. I would skip this and do something else. Fyi.....maybe 1/3 of the seats filled, mostly elders, and even had a bus load come in.
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TripAdvisor user image
"Good but Time Warp at Carolina Opry is better"
TripAdvisor user rating 4 out of 5
Reviewed July 27, 2018 NEW
This show was pretty good but the talent, stage sets & overall production at The Carolina Opry is much better.
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Mike B
Coshocton, Ohio
"Money well spent !"
TripAdvisor user rating 5 out of 5
Reviewed July 25, 2018 NEW
Just returned from great vacation and this show was the highlight of the whole trip. First time here to see the unbelievable entertainers and musical numbers. They never missed a beat and they must have changed costumes 10 times. Don't ever go to Myrtle without seeing this !
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Alabama Theatre - ONE The Show is located at Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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Frequently Asked Questions about Alabama Theatre - ONE The Show

Is the Alabama Theatre accessible for wheelchairs and other mobility restrictions?
Yes. The Alabama Theatre provides specific parking spaces for those with mobility restrictions. These parking spaces are located on the South side of the theater with additional spaces available in the lot at the front entrance.

The Alabama Theatre also offers wheelchairs available for rent and transportation assistance from the parking lot to the theater seats can be arranged if given advanced notice.

Accessible restrooms are located in the main lobby of the Alabama Theatre. If gender neutral restrooms are required, please let the theater know when ordering tickets.

Wheelchair seating, sight-impaired seating, and amplified hearing devices are also available at the theater. Please provide advance notice when requesting these accessibility accommodations.

Is parking available at the theater?
Yes. The Alabama Theatre has plenty of parking for audience members.

How early should I arrive for the show?
A family-friendly comedian begins the pre-show approximately 15 minutes prior to the main event. If you would like to see the pre-show, please arrive 20-30 minutes prior to showtime.

Are meals served during the show?
No. However, the Alabama Theatre is located at Barefoot Landing. It is recommended that families arrive extra early and enjoy a meal at one of the many fine restaurants available at Barefoot Landing.

Who can I contact for more information?
Please contact customer service by calling 1-888-590-3029.