Alabama Theatre - ONE The Show in North Myrtle Beach, SC

Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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Featured at the Alabama Theatre located in the Barefoot Landing shopping complex, the top-rated ONE The Show offers family-friendly entertainment featuring everything from country, gospel, Broadway, pop and rock music, to side-splitting comedy routines. Guests can enjoy extravagant costumes, elaborate scenery, talented performers, state-of-the-art visual and sound effects, and more.

Good To Know

from Ashley, one of our North Myrtle Beach Travel Experts
  • Pre-show starts 15 minutes prior to show with a funny G-rated comedian.
  • At intermission, some of the performers are in the lobby to meet & greet.
  • To avoid a line at the restrooms, there are restrooms on the second floor that usually don’t have a wait.
  • The theater is located at Barefoot Landing, so come early and eat at one of the many restaurants on property.
  • Features family-friendly comedy and fast-paced, energetic performances.
  • Produced by Gaylord Entertainment, owner of the Grand Ole Opry.


from Alabama Theatre - ONE The Show

The Alabama Theatre celebrates its 25th year with its NEW Production of ONE The Show. Voted again the #1 Live Entertainment Theatre by Myrtle Beach visitors and locals, and nominated for Country Music Association Venue of the Year, the Alabama Theatre introduces ONE The Show. ONE combines extraordinary talent, iconic production numbers, sizzling visual elements and extravagant costuming with hit songs from many exciting musical genres. Critics are saying “There’s Simply Nothing Like It!”

Produced out of Nashville, ONE The Show has delivered another “mega hit” with this year’s new extravaganza. With over sixty percent of the show changing from last year, ONE The Show brings audiences an incredible entertainment experience featuring many new songs, new dance numbers, new lavish costumes and new cast members. The show features everything from Country, Gospel, Broadway, Pop and Rock to plenty of hilarious family comedy. Audience members will be thrilled as ONE The Show weaves a magical musical journey filled with song, dance, and laughter while delivering one of the most enjoyable nights of entertainment ever. That’s the power of ONE The Show.

As always, the charm of emcee and featured vocalist Greg Rowles will make audiences feel at home while crowd favorite Grant Turner, one of the funniest comedians in the country, returns as Ricky Mokel with new jokes and antics to entertain and delight all. Ricky will certainly have audiences leaving the theater with their sides splitting.

The Alabama Theatre’s featured holiday production, The South’s Grandest Christmas Show, plays six nights a week during November and December with select matinees. This Christmas production brings an incredible combination of talent and dazzling special effects for a spectacular musical experience sure to put you in the holiday spirit. The South’s Grandest Christmas Show truly has become a Myrtle Beach family tradition.

The Alabama Theatre’s Guest Artist Concert Series showcases top-selling artists like Josh Turner, Loretta Lynn, Martina McBride, Clint Black, The Temptations & Four Tops, and many more.

Please note: Show tickets cannot be canceled.

Reserve Myrtle Beach Customer Reviews

3 Reviews
Jennifer Freese
Pikesville , MD
3 Reviews
Verified Traveler
"The One is the one"
April, 2018 NEW
My family loved the comedy, singing, and dancing. It was a terrific show
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Barry Silverstein
Conway, SC
1 Review
Verified Traveler
"One the show"
April, 2018 NEW
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Tip: Great show

Was this review helpful? Yes

Cindy Farmer
Conway, SC
1 Review
Verified Traveler
"Love the show One at Alabama Theater"
August, 2016
We just moved here from Pa. We have stayed in Myrtle Beach for the last 6 years for vacation and always went to the show. I would recommend the show to who ever I New that was coming here to visit.
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Tip: Very good show

Was this review helpful? Yes

TripAdvisor Reviews
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Alex S
"Comedian was not funny"
TripAdvisor user rating 1 out of 5
Reviewed April 23, 2018 NEW
The comedian wasn't very funny at all and his last act was very degrading towards women. The show is very heavy in music and there's almost nothing interesting going on. I started crying because it was that bad.
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Willam D
"WOW! Super fantastic"
TripAdvisor user rating 5 out of 5
Reviewed April 11, 2018 NEW
We went to the Alabama Theater to see One the Show and all we can say is "WOW". This is one of finest shows we have had the absolute pleasure of watching. The music, the comedy, costumes, musical arrangements and the musicians were absolutely flawless. What a great time! This is a must see in Myrtle Beach.
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"Fantastic Show! "
TripAdvisor user rating 5 out of 5
Reviewed March 27, 2018 NEW
My husband and I loved the music, comedy and dancing... the performers were all very talented. Great show!!
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Allan H
London, Canada
TripAdvisor user rating 4 out of 5
Reviewed March 17, 2018
We attended this show to celebrate a couple's anniversary. The show was well done and entertaining. There was a good variety of music performed as well as some dancing which I personally do not care for. The physical environment was comfortable although I would prefer the sound level to be a little lower. While the music and entertainment were fine, the best part of the program was the introductory and break-time emcee Ricky Mokel who. He was hilarious. My only negative comment is that I would prefer the theatre to focus on the great music and entertainment while limiting or eliminating the religious items and all the flag-waving.
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Amber C
"Entertaining Show"
TripAdvisor user rating 4 out of 5
Reviewed March 07, 2018
The performers and musicians are quite talented, and the comedian was awesome! We aren’t country music people, so that took one star away from our review. Though there were a lot of other genres performed, a lot of country music was present. We really liked the beautiful hymn, blend of older and newer music, infusion of Broadway and Sinatra-era songs, and the Disney touches! Very clean and professional environment with comfortable seating. We also liked that the performers made themselves available at the end to meet and talk with them.
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Alabama Theatre - ONE The Show is located at Alabama Theatre at Barefoot Landing4750 Hwy. 17 SouthNorth Myrtle Beach, SC 29582
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Frequently Asked Questions about Alabama Theatre - ONE The Show

Is the Alabama Theatre accessible for wheelchairs and other mobility restrictions?
Yes. The Alabama Theatre provides specific parking spaces for those with mobility restrictions. These parking spaces are located on the South side of the theater with additional spaces available in the lot at the front entrance.

The Alabama Theatre also offers wheelchairs available for rent and transportation assistance from the parking lot to the theater seats can be arranged if given advanced notice.

Accessible restrooms are located in the main lobby of the Alabama Theatre. If gender neutral restrooms are required, please let the theater know when ordering tickets.

Wheelchair seating, sight-impaired seating, and amplified hearing devices are also available at the theater. Please provide advance notice when requesting these accessibility accommodations.

Is parking available at the theater?
Yes. The Alabama Theatre has plenty of parking for audience members.

How early should I arrive for the show?
A family-friendly comedian begins the pre-show approximately 15 minutes prior to the main event. If you would like to see the pre-show, please arrive 20-30 minutes prior to showtime.

Are meals served during the show?
No. However, the Alabama Theatre is located at Barefoot Landing. It is recommended that families arrive extra early and enjoy a meal at one of the many fine restaurants available at Barefoot Landing.

Who can I contact for more information?
Please contact customer service by calling 1-888-590-3029.